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Lee Antony Smith
Business mentoring · One to one · Strictly limited places

A business mentoring programme built on deals, not theory.

A business mentoring programme is structured, ongoing access to somebody who has already done the thing you are trying to do. It differs from coaching, which develops how you think, and from consulting, which delivers work for a fee. This one is specific rather than general: mentoring for owners and buyers who want to grow by acquisition. Everything in the Freedom Formula Mastermind, plus private sessions built around your live pipeline, with 32 transactions of judgement sitting on the call.

A handful of places, because I am still doing my own deals.

Lee Antony Smith
Lee Antony SmithInvestor and business acquisition strategist
Mentor, coach or consultant

Most business mentoring is general. This is not.

The reason generic business mentoring disappoints people is rarely the mentor. It is the match. Somebody who has built a marketing agency has real, hard-won judgement, and almost none of it transfers to negotiating a deferred consideration structure with a seller who has cold feet. Pick for the specific thing, not for the title.

Business mentor, business coach, consultant, mastermind and this programme compared
What it isWhat they doFormatWhen it is the right choice
Business mentorSomeone who has done it, applying their judgement to your situationOngoing, usually monthlyYou need to know what to do next and what it will cost you to get it wrong
Business coachDevelops how you think and decide. Rarely sector or task specificOngoing, usually weeklyThe obstacle is clarity, confidence or discipline rather than knowledge
ConsultantDelivers a defined piece of work for a fee and then leavesFixed engagementYou know what needs doing and want somebody to do it
Mastermind or peer groupA room of people at a similar stage, with a facilitatorOngoing, group formatYou want momentum, accountability and other people’s live problems
This programmeOne to one mentoring on live acquisitions, plus the Mastermind roomOngoing, one to one and groupYou want to buy or grow by acquisition and cannot afford a structural mistake
What it is

The room, plus me on your deal.

Mentoring is not a different curriculum. It runs on the same system as the Mastermind, and the difference is how much of my time sits directly on your pipeline rather than on the room's.

  • Everything in the Mastermind, included
  • Private sessions built around your live pipeline
  • Your thesis, target list and approach written with me
  • Structures and heads of terms reviewed before they go out
  • Me on the phone when a negotiation gets difficult
Mastermind or mentoring

The difference, line by line.

Almost everybody starts in the Mastermind. Mentoring makes sense when you already have live targets and the cost of a wrong structure is higher than the cost of the mentoring.

Freedom Formula Mastermind compared with one to one mentoring
What you getMastermindOne to one mentoring
FormatLive group room, weeklyPrivate sessions, one to one
The eleven modulesIncludedIncluded
Weekly live sessionsIncludedIncluded
WhatsApp access to ask questionsIncludedIncluded
Time with Lee in personNot includedIncluded
Deal flow data and outreach systemIncludedIncluded
Your acquisition thesis written with LeeWorked on in the roomWritten with you directly
Your target list and approachThe system is taughtBuilt around your live pipeline
Heads of terms reviewed before they go outDiscussed in live deal workReviewed line by line
Lee on the phone during a negotiationBetween-session accessDirect, as needed
Places availableThe roomA handful

Mentoring is priced separately from the Mastermind and is limited to a handful of people at any time. Exact numbers are given on the call, once we both know it fits.

The system underneath

Four stages, in the order I use them.

Eleven modules sit inside these four stages. Mentoring works through the same material, applied directly to whatever is in front of you rather than taught in sequence.

  • Foundations and thesis
  • Sourcing and negotiation
  • Funding and deal structure
  • Completion and what comes after
Straight answers

Business mentoring, and the questions that come up mid-deal.

The first set is about business mentoring generally, including what it costs and whether it is worth paying for. The second is how this programme works. The third is the detail people need once there is a real target in front of them and the structure starts to matter.

Business mentoring, generally

What is a business mentoring programme?

A business mentoring programme is structured, ongoing access to somebody who has already done what you are trying to do, applied to your actual situation rather than taught in the abstract. It normally combines regular one to one sessions, access between them, and a defined body of material. It differs from coaching, which develops how you think, and from consulting, which delivers a defined piece of work for a fee.

What is the difference between a business mentor and a business coach?

A mentor has done the specific thing you are attempting and lends you their judgement about it. A coach develops how you think and decide, and does not need domain experience to be effective. Both are legitimate and they solve different problems. If your obstacle is not knowing what a good deal structure looks like, coaching will not fix it. If your obstacle is your own decision-making, a mentor with sector experience may not either.

How much does business mentoring cost in the UK?

It ranges enormously, from around £200 a month for a group programme to several thousand a month for genuine one to one access with somebody operating at scale. Free mentoring exists through schemes such as those run by growth hubs and enterprise agencies, and it is worth using. What you are really paying for at the top end is the cost of the mistakes you do not make, which in an acquisition is measured in tens of thousands.

Is paying for business mentoring worth it?

It depends entirely on whether the mentor has done the specific thing and whether you will act between sessions. Mentoring is worth paying for when the cost of getting something wrong is high and the situation is unfamiliar, which is exactly what a first acquisition is. It is poor value if you want reassurance, or if you are looking for general business advice you could get free from a growth hub.

Is this a mentoring programme for SMEs?

Yes. Everybody in it is either an owner of an established small or medium business or a professional buying their first. It is not for startups or pre-revenue businesses, because the entire model is built on acquiring companies that already have customers, revenue and a team. If you are looking for a mentor to help you start something, this is the wrong programme and I will say so.

How do I find a business mentor in the UK?

Three routes. Free schemes through growth hubs, enterprise agencies and industry bodies, which are genuinely useful and under-used. Peer networks and masterminds, where the value is the room as much as the facilitator. And paid one to one mentoring with a specific operator. The filter that matters more than any other is whether they have actually done the thing recently, at the scale you are attempting.

What does a business mentor actually do?

The useful ones do four things. They tell you what you are getting wrong before it costs you money. They shorten decisions you would otherwise take weeks over. They open doors that would take you years to open yourself, which in acquisitions means lawyers, funders and off-market introductions. And they hold you to doing the unglamorous work, which is almost always the part that decides the outcome.

Do you mentor business owners as well as buyers?

Yes, and a meaningful part of the room is existing owners. For an owner the work is usually growth by acquisition rather than grinding out organic growth, plus getting the business into the shape that a buyer would pay properly for. Those two goals overlap more than people expect: the changes that make a company easier to scale are the same ones that raise what it sells for.

About this programme

What is the difference between the Mastermind and mentoring?

Both run on the same system. The Mastermind is the programme and the live room: eleven modules, weekly sessions, WhatsApp access to ask questions and the member network. One to one mentoring includes all of that and adds private sessions built around your live pipeline, time with me in person, and structures and heads of terms reviewed before they go out.

I already own a business. Is the Mastermind still relevant?

Very much so. A meaningful part of the room is existing owners who want to grow by acquisition instead of grinding out organic growth. It also tends to make you a far better seller later, because you finally understand what a buyer is looking at when they value your company.

Do you guarantee I will complete a deal?

No, and be careful of anybody who does. Whether you complete depends on how much outreach you do, how disciplined you are about walking away from bad deals, and a degree of timing you cannot control. What is on offer is the system, the introductions, the deal flow and someone who has done it 32 times checking your thinking before you commit.

What support is there between the weekly sessions?

Direct access to Lee. Send the deal before you send it to the seller. A sense-check on a structure or a number takes ten minutes and routinely saves months. Members also get monthly targeted company data and the outreach system behind it, plus personal introductions to lawyers, funders, brokers and sector specialists.

Can I invest alongside Verdani rather than buy on my own?

Sometimes, yes. Members get the chance to joint venture on live Verdani acquisitions, which means a real deal with your name on the cap table rather than a case study. It is not automatic and it depends on the deal and on where you are, but it is a genuine route for people who would rather learn on a live transaction than a solo first buy.

When you have a live deal

What is seller financing, and why would an owner agree to it?

Seller financing is when the owner accepts part of the price over time out of the profits of the business, rather than all of it at completion. Owners agree because it usually raises the total they receive, it can be more tax efficient, and for many the alternative is no sale at all: around 2% of businesses that go to market actually complete. A seller who believes in the business is often comfortable being paid by it.

What is deferred consideration?

Deferred consideration is a fixed part of the purchase price paid on an agreed date after completion, typically over one to three years. It differs from an earn-out because the amount is certain and not conditional on performance. It is the simplest way to bridge a gap between what a seller wants and what a buyer can fund on day one.

What is an earn-out?

An earn-out is part of the price paid only if the business hits agreed targets after completion, usually profit over one to three years. It bridges a genuine disagreement about what the business is worth: the seller believes the growth is coming, the buyer will pay for it once it arrives. The detail matters enormously, because who controls the costs during the earn-out period decides whether it ever pays out.

What does due diligence actually involve?

Three strands running in parallel. Financial: verifying the profit is real and sustainable, and that the working capital and debt are what you were told. Legal: contracts, employment, property, litigation and anything that transfers with the company. Commercial and cultural: whether the customers stay, whether the staff stay, and how much of the business walks out of the door with the owner. The third is the one first-time buyers skip and the one that most often causes the damage.

What are heads of terms?

Heads of terms is a short document setting out the agreed shape of the deal before anybody spends money on lawyers: price, structure, timing, what happens to the owner, and exclusivity. It is mostly not legally binding, but it is where a deal is really made. Getting it right prevents the slow renegotiation that kills deals three months later, and it is the single document worth having reviewed by somebody experienced.

What if the bank says no?

A bank declining is normal and it is rarely the end. High street lenders assess a business acquisition on security and track record, which a first-time buyer usually lacks. The realistic routes are seller financing, asset-backed lending against debtors, stock or equipment, specialist acquisition funders, and joint venturing with someone who brings the capital while you bring the deal. Most completed SME acquisitions use two or three of these together.

Do I need a lawyer, and what does it cost?

Yes, and use one who does business acquisitions specifically, not your local high street firm. Expect several thousand pounds for a straightforward SME deal, more if the structure is complex or the property is involved. The cost is real but small against what a badly drafted warranty schedule can cost you afterwards. Members use my lawyer panel, which typically lowers the bill and shortens the process.

What happens to the staff when I buy a business?

In a share purchase, nothing changes legally: employees stay employed by the same company on the same terms. In an asset purchase, TUPE applies and their terms transfer with them. Practically, the first hundred days decide whether they stay. The most reliable thing you can do is change very little at first and be visibly straight with people, because a business that loses its key staff in month two is worth a fraction of what you paid.

What are the biggest mistakes first-time buyers make?

Five, repeatedly. Buying something too small to carry a manager. Falling in love with the first deal and losing the ability to walk away. Under-estimating working capital, so the business is starved the week after completion. Skipping cultural diligence and losing the key staff. And negotiating hard on price while giving away everything on structure, when structure is usually where the real money sits.

Is buying a business risky?

Yes, and the risk is manageable rather than eliminable. The dangerous risks are concentration, working capital and the owner being the business. Each is visible in diligence if you look. The single largest risk reduction available to a first-time buyer is having someone experienced review the structure and the heads of terms before they are signed, because almost every expensive acquisition mistake is structural and is visible before completion.

Enquire

Tell me about the deal in front of you.

If you are mid-deal, say where it is and what is worrying you about it. If you are an owner planning to grow by acquisition, say what you own now and what you want to add. I read every enquiry myself.

Prefer to talk now? Call 020 3475 5475 or email lee@verdanicapital.co.uk.

Confidential. I will only use your details to reply to you, and nothing reaches your team. See the privacy notice.

Book a call

Fifteen minutes on whether mentoring fits.

Tell me where you are, what you want to own, and whether you have a live deal. I will tell you straight whether one to one mentoring is worth it for you, or whether the Mastermind room does the same job for less.

I take this call myself, and I will give you the exact numbers on it.

Prefer not to use the calendar? Call 020 3475 5475.

One conversation

A second pair of eyes before you sign anything.

Most expensive acquisition mistakes are structural and are visible before completion. That is exactly what this is for.

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